Statistical Analytics in the Construction Industry How to Track and Report Market Data
Course Information
This seminar aims to help CPCI members understand the importance of collecting market data, which will significantly help uncover market opportunities and direct CPCI activities. Statistical Data Analytics can enhance the precast concrete industry’s forecasting and performance by spotlighting construction industry patterns. Implementing these techniques can give the precast industry and its members a competitive edge.
About the Presenter
Martin Redfern has 30 years of experience in public affairs and market research, including seven years at Ipsos-Reid, where he was a Vice President in the Public Affairs Group and 20 years leading his own company. He specializes in research and questionnaire design and quantitative, qualitative and hybrid data analysis. Martin holds an honours degree in Political Science from Dalhousie University and has studied advanced analytics at the graduate level at Carleton University.
Course Objectives
• To educate CPCI members on the importance of collecting market data
• Highlight how the data is collected through the CPCI Statistical Data Analytics Survey and Dues Declaration
• Show how the data will be used throughout CPCI Marketing, Educational and Communication programs
